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Liverpool

Authentic Liverpool FC Football Shirts by New Balance

Official Liverpool kit for the Premier League and European campaigns. Choose the classic red home kit as worn at Anfield or support the team on their travels with the latest Away and European kits.

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Liverpool Football Shirt Archive

Liverpool Kit: New Balance Liverpool Shirts

Buy the Liverpool FC shirt by New Balance with official printing to show your support on or off the Kop.


Liverpool's 26-year wait for the English Premier League title continues as the enthusiasm of their fans continues under the guidance of Jurgen Klopp. A vision has been set and positive strides were made in 2013 following the signings of Daniel Sturridge and Coutinho. The swoop for James Milner on a free transfer from Manchester City and the £29m purchase of Firminho in 2015 has excited many fans. The Reds had a great 2016/17 season, holding off Arsenal to claim fourth spot on the final day of the season, beating Middlesbrough 3-0. The Liverpool supporters are some of the most passionate there are, traveling from across the world to watch their team in the English Premier League.


Sponsored by Standard Chartered and manufactured by New Balance, Liverpool Shirts have their own unique selling base, but this will change with the announcement of a new kit deal with New Balance. The white away kit is a simplistic effort, while the Liverpool Third shirt is a strong black kit.


Of course, the Anfield loyal have a whole range of merchandise to support their club, including accessories, novelty tees, training wear and leisurewear. The most popular choice will be adding the perennially popular 'GERRARD 8' to the shirts, but Sterling and Coutinho have been the strongest players in 2015.


Liverpool Shirt History
  • 1975 to 1984: Umbro
  • 1985 to 1995: adidas
  • 1996 to 2005: Reebok
  • 2006 to 2011: adidas
  • 2012 to 2014: Warrior
  • 2015 to 2018: New Balance
Best-Selling Players - Current Squad
  1. Jordan Henderson (14)
  2. Daniel Sturridge (15)
  3. M.Salah (11)
  4. Roberto Firmino (9)
  5. Mane (19)
Best-Selling Players - Since 1998
  1. 1. Steven Gerrard (8)
  2. 2. Michael Owen (10)
  3. 3. Fernando Torres (9)
  4. 4. Robbie Fowler (9)
  5. 5. Kenny Dalglish (7)
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Age Group
  1. Adult (410)
  2. Kids (49)
Product Type
  1. Hoodies (30)
  2. Shirts (64)
  3. Shorts (1)
  4. Sweatshirts (30)
  5. T-shirts (252)
  6. Track Pants (1)
  7. Training Tops (1)
  8. 3D Puzzles (1)
  9. Balls (2)
  10. Calendars (1)
  11. Kit Printing (14)
  12. Flags (1)
  13. Jackets (5)
  14. Keyrings (3)
  15. Programmes (2)
  16. Transfers (2)
  17. Mugs (6)
  18. Name & No. (part) (1)
  19. Name & No. (set) (9)
  20. Gifts (5)
  21. Pin Badges (1)
  22. Polo Shirts (19)
  23. Scarves (3)
  24. Signed Shirts (3)
  25. Signs (2)
  26. Patches (1)
  27. Slippers (1)
  28. Wristbands (2)
Manufacturer
  1. adidas (38)
  2. Avery Dennison (1)
  3. ChrisKay (3)
  4. Club Licensed (25)
  5. Icons (3)
  6. Nanostad (1)
  7. New Balance (24)
  8. Programmes (2)
  9. Reebok (3)
  10. Retake (341)
  11. Retake Classic Kit Printing (6)
  12. Score Draw (1)
  13. SportingID (6)
  14. Subside (7)
  15. Warrior (2)
Price
  1. £0.00 - £19.99 (238)
  2. £20.00 - £39.99 (154)
  3. £40.00 - £59.99 (9)
  4. £60.00 - £79.99 (22)
  5. £80.00 - £99.99 (3)
  6. £100.00 - £119.99 (7)
  7. £120.00 - £139.99 (18)
  8. £140.00 - £159.99 (7)
  9. £160.00 - £179.99 (1)
  10. £180.00 and above (4)
Team
  1. Liverpool (453)
  2. Non-Team (10)
Player
  1. Balotelli (1)
  2. Coutinho (3)
  3. Dalglish (10)
  4. Gerrard (22)
  5. Not Player Related (272)
  6. Owen (2)
  7. Salah, Mohamed (47)
  8. Suarez, Luis (2)
  9. Torres (2)
  10. Various Players (102)

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